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Developing a positive online reputation is becoming increasingly necessary for optical practices of all sizes. This is due to the growing popularity of digital platforms such as social media and third-party review websites. Bloggers and vloggers also have a significant influence on the general perception of a particular product or service, so understanding how to cultivate a popular online reputation is imperative for the modern practice model.
While many practices recognize the importance of online reputation management and are allocating resources towards making and maintaining a positive impression online, it is also important to understand the best strategies to achieve just that.